How Can Meta Tags Improve SEO?

How Can Meta Tags Improve SEO?

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Meta tags are important for SEO as they improve your site’s ranking in search results. Meta tags are also known as HTML tags. These are useful to describe your page content to search engines and website visitors. Meta tags can easily be identified by using a source code of a website. 

These help search engines to understand additional information about the webpage. Through meta tags, one can decide how his or her site will appear to the users in the search results. 

You need to click anywhere on the page and choose “View Page Source” to check the meta tags of a page. There are also other tools available that you can use to check meta tags on any site.

Today we will discuss some of the most important meta tags that you can use to improve your site’s ranking.

Types of Meta Tags

Meta tags play a crucial part in SEO success. Meta tags are used on the website to make easy communication with search engines. Here are the five most useful meta tags you need to know more about.

1. Title Tags

The title tag is the main element that gives a clear idea of what your page is all about. These are found in the search engine result pages as well as in the browsers tabs. Title tags are compatible with all browsers including Chrome, Firefox, Safari, etc.

The title tags should always be added in the<head> section of your site. You can follow the below-mention pointers to write a title tag-

  • Title tags should be unique and related to your content.
  • Write title tags in between 50-60 characters.
  • Add important keywords to your content 
  • Use your brand name.
  • Add numbers to your title.

Title tags are essential as these help you to attract your users’ attention.

2. Meta Description Tags

The meta description is known as an HTML element that appears in the <head> of a webpage. Sometimes you can find it in a SERP snippet along with a title and page URL. Meta description tags help in increasing click-throughs as well as improve brand SERPs. If you want to write a good description tag, make sure never add any duplicate meta descriptions and add a clear call to action and targeted keywords. You can also add offers or discounts if any.

3. Image Alt Attributes

Alt attributes are used to add proper text to images because search engines can not see images. So these help search engines to interpret images through the text. It is important to use syntax while creating alt text for your website. You can use the following syntax-

<img src=” http://example.com/xyz.jpg” alt=”xyz” />

Ensure the text should be within 50-55 characters, clear and to the point.

4. rel=” canonical”  Link Tag

By using this HTML link tag in the code, you can inform search engines which version of your page is the main one and that should not be indexed in other pages. You can use the below-mentioned syntax to add a canonical tag:

<link rel=”canonical” href=”http://example.com/” />

5. Heading Tags

Heading tags help you to identify headings and subheadings within your content. These are also used to change font sizes and signify information hierarchy on a page. The largest heading tag is known as H1 and the smallest one is H6. H1 signifies which text is the most important on a particular page.

Help Your Users to Find Your Site with the Right Meta Tags

Meta tags can improve your on-page SEO. You can use the above-mentioned meta tags to help your website get a better ranking. So the more you use meta tags to your site, the more you can improve user experience and help search engines to understand your site better.

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